About us
Martech Software Guide
How Australian marketing teams choose and connect their software.
Martech Software Guide covers stack planning, tool evaluation, contracts and integration for Australian marketing operations and technology leads.
What we cover
Martech Software Guide reports on marketing technology selection and stack management. Coverage is organised into 6 sections: Consolidation, Costs & Contracts, Customer Data, Integration Design, Stack Planning, Tool Evaluation. So far 69 articles have been published. It is written for Marketing operations managers and martech leads at Australian mid-market companies.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Follow along
Every article appears in the RSS feed. That is the simplest way to follow the publication, without an account and without a newsletter.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.