Tool Evaluation
Assessing whether a testing tool supports the team's data needs
Check identifiers, exposure and outcome events, reports, exports and data ownership before choosing a testing tool.
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Tool Evaluation
Tool Evaluation
Building a vendor shortlist without relying on feature counts
Shortlist marketing software suppliers by essential tasks, proposed edition limits and unresolved questions rather than advertised feature totals.
Tool Evaluation
Checking content permissions during a CMS trial
Use a role-by-role CMS trial to check who can view, edit, publish and administer content, including documented product limitations.
Tool Evaluation
Checking licence tracking for reused marketing assets
Before reusing an image, video, font or illustration, check the permission attached to that specific asset and intended use.
Tool Evaluation
Checking traffic allocation and reporting in an experiment platform
Audit eligible traffic, variation splits, exposures, metric definitions and live changes before acting on an experiment report.
Tool Evaluation
Checking which social metrics a platform can actually retrieve
Verify social metrics by network, account type, post format, definition, history and export before relying on a platform report.
Tool Evaluation
Comparing a live product demo with a prepared sales presentation
Learn what a marketing software presentation and live demo can each establish, how to set a common scenario and what still needs validation.
Tool Evaluation
Comparing asset libraries with full DAM software
Compare an asset library with a full DAM by the work people need to do, not the product category on the invoice.
Tool Evaluation
Comparing campaign planning tools with project management products
A campaign plan joins audience, message, channel, assets, approvals, spend and dates. A project tool can track those tasks, but the buying question is whether it …
Tool Evaluation
Comparing editorial workflows in CMS products: corrections
Compare CMS workflows through draft, review, correction and release, with documented limits for WordPress, Drupal, Contentful and Webflow.
Tool Evaluation
Comparing feature testing with marketing page testing
Compare how feature and marketing page tests are delivered, assigned, measured and controlled before choosing a workflow.
Tool Evaluation
Comparing scheduling, approval and listening capabilities
Use separate tasks to compare social scheduling, publishing approvals and listening coverage, with plan and data limits recorded beside each result.
Tool Evaluation
Evaluating account permissions for a multi-brand team
Build an account-by-role matrix and check effective publishing, reply, reporting and administrator access across a multi-brand social team.
Tool Evaluation
Evaluating localisation support in a CMS
Assess CMS localisation through fields, fallbacks, market approvals, page settings and export, with documented product limits.
Tool Evaluation
Evaluating marketing software
Evaluate marketing software against real tasks, shortlist plausible options, compare supplier evidence and record what remains unproven.
Tool Evaluation
Evaluating version control for brand assets
Version control for brand assets should tell users which file is approved, what changed and what to do with copies already in circulation.
Tool Evaluation
Checking whether one marketing tool can replace another for a defined task
Check whether one known marketing tool can replace another for a specific task, including users, exceptions and operating work.
Tool Evaluation
Marketing technology procurement
Bring evaluation evidence, proposed terms and specialist reviews together for a documented marketing technology purchase decision.
Tool Evaluation
Scoring vendors against agreed business requirements
Use agreed criteria, evidence labels and clear rating anchors to compare marketing software offers without hiding essential conditions.
Tool Evaluation
Separating a vendor's roadmap promise from a shipping feature
Distinguish planned, preview, rolling-out and available software features before depending on a vendor promise in a marketing roadmap.
Tool Evaluation
Social management platforms
Choose a social management platform by checking publishing, approvals, account access, listening, reporting and exit options against your team's work.
Tool Evaluation
Structuring a marketing software proof of concept
Choose the uncertainty, set acceptance cases and record what a limited marketing software proof of concept establishes.
Tool Evaluation
Testing search and metadata in a DAM demo
Test DAM search with representative assets and questions from people who will use the library.
Tool Evaluation
Testing whether a reporting tool preserves metric definitions
Use a written metric definition and sample cases to check formulas, filters, aggregation, reuse and exports in a reporting tool.
Tool Evaluation
Writing a requirements list from real marketing tasks
Turn real marketing work into requirements suppliers can demonstrate, including outcomes, exceptions, essential conditions and evidence requests.